SmartTouch® Interactive Provides Customer Relationship Management & Marketing Automation Solution to 5 Residential Community Developers

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SmartTouch® Interactive, an interactive real estate marketing agency, today announced that five residential developer clients have chosen SmartTouch® as their real estate marketing automation and home builder lead nurturing CRM solution.

  • Northgate Ranch, a master-planned community in Liberty Hill, Texas, with 1-acre homesites.
  • Deerbrooke, a master-planned community in Leander, Texas.
  • Veramendi, a Texas Hill Country master-planned residential and mixed-use community located in New Braunfels, Texas.
  • JB Cumby Construction, building luxury condos at 1010 W 10 in Downtown Austin.
  • 7 Creeks Ranch, a ranch community located in Burnet, Texas, with 5-35 acre tracts.

Veramendi, Northgate Ranch, and Deerbrooke signed up to use NexGen to manage their builder co-op marketing programs. With developments like these, there are often multiple builders included in the project that contribute to co-op marketing programs. NexGen is a solution that enables developers to aggregate leads from digital marketing investments and distribute them in real-time. The platform also facilitates the creation and automatic delivery of lead nurturing emails, event-based emails, website visit alerts, and text blasts. While providing co-op accountable marketing, NexGen also creates accountability and transparency through custom reporting.

JB Cumby Construction and 7 Creeks Ranch are using NexGen to manage Sales engagement through the CRM – such as easy follow up with leads, making notes, and moving their prospects through the sales process all within the platform – as well as harnessing the marketing automation component of NexGen by utilizing the SmartTouch®’s lead generation agency services. In these scenarios, the platform is used to integrate Sales and Marketing.

“The marketplace is continuing to embrace investment in marketing technology solutions, such as SmartTouch® Interactive, to manage marketing and sales engagement with solutions that also provide them with features that generate competitive advantages like automation of sales touches and follow-up as well as accountability for every dollar spent. The addition of these five developers this past month is a testament to our continued ambition in bringing cutting-edge technology to the residential new home building and development market,” said Robert Cowes, President and Co-founder, SmartTouch® Interactive.

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